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The basics
What is a clipping campaign?
A brand provides long-form content and a budget. A network of independent editors cuts it into short, native clips and posts them on their own TikTok, Instagram and YouTube accounts. Editors are paid per 1,000 verified views.
What is performance content distribution?
It’s our name for clipping run as a managed service with a performance model: strategy, briefs, curated clippers, quality control and reporting, paid on verified results rather than deliverables.
How is Clipping Bridge different from a video editing agency?
An editing agency delivers files. We deliver distribution: the clips are published natively across many accounts, reviewed, tracked and paid on verified views.
Why not run a campaign on a clipping platform myself?
You can, and the platforms are open to anyone. What you’d be missing is the work around it: choosing angles, building the source library, writing the brief, recruiting good clippers, reviewing hundreds of submissions, spotting fake traffic, answering questions, optimising weekly and reporting. That’s the job we do.
How is clipping different from influencer marketing or paid ads?
Influencer posts rent one creator’s audience for a flat fee. Paid ads buy impressions that look like ads. Clipping spreads your own content across many native posts, and you pay only for views that are actually delivered.
Pricing & budget
How much does a campaign cost?
Pilots start at $5K total budget. Typically 25–30% is our management fee and 70–75% funds clipper payouts at an agreed CPM. See pricing.
What CPM should I expect?
Clipping campaigns commonly run from about $0.50 to $4 per 1,000 verified views, depending on niche, platform and market. We recommend a target on the strategy call.
Do you guarantee views?
No. Nobody honest can. We guarantee the process and that you only pay clippers for verified, eligible views.
When do we pay?
The campaign budget is paid upfront, before launch. Always-on clients pay a monthly retainer plus a percentage of spend.
Trust & brand safety
Are the views real, or bots?
Only eligible views count. The campaign platform tracks views over a fixed window and screens obvious manipulation. We also review accounts and posts manually, and we remove clippers who use bought traffic.
Is clipping safe for my brand?
Every brief sets out approved footage, required disclosures and forbidden claims. Every submission is reviewed, and off-brief posts are rejected and not paid.
Will clips appear on my own accounts?
No. Clips are posted from clippers’ own accounts. Your handles are never touched.
What content can’t you run?
Content you don’t own the rights to, and content that requires claims we can’t make compliant, such as medical cures or guaranteed financial returns.
Process & reporting
Which platforms do you cover?
TikTok, Instagram Reels and YouTube Shorts. X can be added when the campaign suits it.
Which markets?
English-speaking audiences worldwide: US, UK, Canada, Australia, Europe and international.
How fast can a campaign launch?
Usually about a week from a signed proposal.
What content works best?
Podcasts, interviews, YouTube videos, webinars, talks, livestreams, performances and product demos, ideally with a person on camera who has opinions or stories. One hour of good content can yield dozens of clips.
What reporting do we get?
A weekly report with spend, approved clips, eligible views, platform split, effective CPM and top angles, plus a close-out report with URL-level data.
Clippers
How do I join as a clipper?
Apply on the clipper page. We review quality, originality and reliability.
How are clippers paid?
Through the official campaign platform, based on verified eligible views, the campaign CPM and caps. Never through Discord.
Do you guarantee clipper earnings?
No. Rewards depend on verified performance and available campaign budget.