Launch week is short.
A release gets one push from official accounts, then fades.
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Music & media
clipping
campaigns.
Releases, shows, films and launches live or die in the first weeks. We keep your moments circulating across hundreds of native posts, and you pay for verified views only.
The problem01
Official posts look official.
Fans share what feels like it came from other fans, not from a label or studio.
You need many angles at once.
One trailer, cut fifty ways, reaches fifty different audiences.
What a campaign looks like02
Many edits.
Many audiences.
Performances, trailers, behind-the-scenes and interviews, edited into formats native to each community.
Asset library
Approved audio, footage, artwork and interview clips.
Launch brief
Release date, sound usage, tags and what’s off-limits.
Wave distribution
Clippers publish in waves around key dates.
Momentum report
Which edits, sounds and moments carried the launch.
Angles that travel03
What we look for
in your content.
The moments that work in short-form are rarely the ones you’d put in a trailer.
- Live performance peaks
- Lyrics and hook moments
- Behind-the-scenes and rehearsal footage
- Interview quotes with personality
- Trailer beats recut for different fandoms
- Reaction-style and edit formats
- Countdown and release-day waves
- Fan-favourite moments from past work
Questions04
Can clippers use the official sound?
Yes, if you provide it and the rights allow it. Using the official sound on TikTok can also push it up the sound charts.
Can we time it around a release?
Yes. We plan waves around pre-release, release day and the weeks after.
Do you work with labels and distributors?
Yes. Rights and approvals are set out in the brief and contract.
Keep the launch
in the feed.
Pilots start from $5K with a focused brief, weekly reporting and a 25% management fee.