Great talks, tiny audiences.
The webinar had 80 attendees. The YouTube video has 2,000 views. The ideas deserved millions.
Home / Use cases / Founders, SaaS & education
Your founder.
In every
feed.
Founders, experts and educators already say things worth hearing, in talks, webinars, YouTube videos and demos. We turn that into steady organic attention for your product.
The problem01
Paid social is expensive and looks like ads.
Founder-led content performs better when it feels native, not sponsored.
Posting depends on who has time.
Founder-led short-form dies the week the founder gets busy.
What a campaign looks like02
Expertise, cut for
the feed.
We pull the sharpest opinions and lessons from your long-form content and put them in front of your future users.
Source library
Talks, webinars, podcasts, YouTube, demos and customer interviews.
Positioning brief
What you stand for, product mentions and claims to avoid.
Distribution
Clippers publish opinion-led clips with captions.
Signal
Views, followers and sign-up movement you choose to share.
Angles that travel03
What we look for
in your content.
The moments that work in short-form are rarely the ones you’d put in a trailer.
- Strong opinions about the industry
- “Here’s what most people get wrong” moments
- Founder origin and failure stories
- Frameworks explained in under a minute
- Live product moments that show the result
- Customer transformation stories
- Predictions and bets on the future
- Answers to the questions sales hears every day
Questions04
Will clips push our product hard?
Only as much as the brief allows. Soft, value-first clips usually travel further. Product mentions and links are part of the strategy.
We’re B2B. Does short-form still work?
Yes. Buyers scroll too. Opinion-led founder clips are a strong B2B format because they build trust before the sales call.
Can we run this for a course or newsletter?
Yes. Education businesses with lots of teaching footage are a strong fit.
Make your founder
impossible to miss.
Pilots start from $5K with a focused brief, weekly reporting and a 25% management fee.