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Clippers are paid only on eligible views at an agreed CPM.
Home / For brands
Turn existing content
into organic
distribution.
A distributed network of editors who make your content native to the feed. You bring source content and a budget. We run strategy, briefs, quality control, reporting and payouts. You fund performance, not promises.
~1 week
From signed proposal to first clips going live.
~15 min / week
Approvals and a weekly report. We handle the rest.
From $5K
A pilot budget to test angles before you scale.
Good fit / not a fitBe honest with us
- You publish long-form regularly: podcast, YouTube, webinars, talks
- Someone on camera has opinions, stories or expertise
- You own the rights to the content
- You want reach, discovery and audience growth
- You can commit $5K+ to a first test
- No existing footage to work from
- Content you don’t own or can’t license
- You need guaranteed virality or guaranteed sales
- You want paid ads. We run organic distribution.
- Regulated claims we can’t make compliant (e.g. medical, financial promises)
The campaignBrand-side
Define the outcome
Audience, markets, platforms, creative angles, brand rules, budget and campaign window.
Source library + brief
We find the best moments in your content and write rules clippers can follow.
Review before reward
Every submission is checked. Rejected work doesn’t count and isn’t paid.
Publish natively
Approved clips run through independent accounts on TikTok, Reels and Shorts.
See what moved
URL-level clips, eligible views, platform split, spend and effective CPM.
Scale winning angles
Budget and briefs move toward what’s working.
Campaign brief~3 minutes
Scope your first pilot.
Share the essentials. We review fit and reply with next steps within two business days. If it’s not a fit, we’ll tell you why.
Pilot programme: begin with a focused test, weekly reporting and a 25% management fee.
Questions brands askFAQ
How fast can we launch?
Usually about a week from signed proposal: 48 hours for strategy, 3–5 days for the source library, brief and clipper selection.
Do we approve clips before they go live?
You approve the brief, the source library and the rules. We review each clip against them. At volume, approving every post yourself would slow the campaign down. If you need pre-approval for regulatory reasons, tell us on the call.
What about disclosure (#ad, partnership labels)?
Every brief includes the disclosure required by the platform and the clipper’s market, and posts that don’t follow it are rejected.
Who owns the clips?
Clippers publish on their own accounts. Usage rights for your source material are defined in the brief and in your contract. Repurposing clips for your own channels can be agreed with individual clippers.