Strategy call
30 minutes. We look at your content, goals, rights, target markets and budget, and tell you honestly if clipping fits.
- You bring: links to your long-form content and a rough budget
- You get: a yes/no on fit and the next step
Home / How it works
From source content
to verified
views.
One source library, a clear brief and a curated network. Every step is designed so your budget only pays for eligible performance.
For brands5 stages
Campaign strategy
A written proposal: angles to test, platforms, markets, target CPM, per-clip caps, campaign window and brand rules.
- You approve the proposal and pay the campaign budget upfront
- Nothing goes live without your sign-off
Campaign setup
We build the source library (timestamps and raw files of the strongest moments), write the brief and set the campaign up on the platform with CPM, caps and rules.
- You approve the brief and the source library
- We select and notify the clippers who fit your niche
Distribution
Clippers edit and publish natively on their own accounts, then submit the live URL on the official campaign platform. We review each one against the brief.
- Off-brief, reused or suspicious posts are rejected and don’t count
- We answer clipper questions and give creative feedback daily
Optimise & report
Every week: spend, approved clips, eligible views, effective CPM, top clips and which angles to push next. At the end, a close-out report and recommendations.
- Winning angles get new briefs and more budget
- You get a report you can forward to your team or investors
YOUR CONTENT→SOURCE LIBRARY→BRIEF→CURATED CLIPPERS→REVIEW→VERIFIED VIEWS→REPORT
What we need from youChecklist
Less than an hour
of your time.
You make the content. We handle everything else.
- Links or files for the long-form content we can use
- Confirmation that you own the rights to distribute it
- Your goal: awareness, launch, downloads, sign-ups or followers
- Brand rules: words, topics or claims to avoid
- Required tags, mentions or disclosure wording
- Target markets and platforms
- A campaign budget, paid before launch
- One contact for approvals, about 15 minutes a week
Measurement standardRules
What counts as a view
Views on approved posts, tracked by the campaign platform over a fixed window (for example 7–14 days after posting), from accounts in good standing.
What doesn’t count
Posts that break the brief, reused or stolen edits, deleted or edited posts, bought or bot traffic, and views after the tracking window closes.
Caps & minimums
Each campaign has a per-clip payout cap and a minimum view threshold, so budget spreads across many clips instead of one outlier.
Where the money sits
The distribution budget funds the campaign on the platform and is paid out to clippers as views are verified. Unspent budget at the end of the window is rolled into your next campaign or refunded, as agreed in your contract.
Who does whatRoles
Content & approvals
Provide source content, approve the strategy and brief, fund the budget, review reports.
Everything in between
Strategy, sourcing, briefs, clipper selection and management, QA, fraud review, reporting and payouts.
Create & publish
Edit native clips from the brief, publish on their own accounts and submit via the official platform.
Why Clipping BridgeComparison
Why not just post a campaign yourself?
You can. The platforms are open to anyone. Here’s what changes when a team runs it.
| CLIPPING BRIDGE | DIY ON A CLIPPING PLATFORM | PAID SOCIAL ADS | INFLUENCER POSTS | |
|---|---|---|---|---|
| What you pay for | Verified views at an agreed CPM + management fee | Views, but your time is the hidden cost | Impressions, priced at auction | Flat fee per post, whatever the result |
| Who makes the content | Vetted editors, working from a written brief | Anyone who joins | Your team or agency | One creator |
| Feels native to the feed | Yes, organic posts | Yes, but quality varies a lot | No, labelled as an ad | Yes |
| Brand safety review | Every submission | Up to you | Platform policy | One post to check |
| Fraud screening | Platform checks + manual review | Platform checks only | Platform | Hard to verify |
| Optimisation & reporting | Weekly, with creative learnings | Raw dashboard | Strong targeting data | Screenshots |
| Your time | One call a week | Many hours a week | Ongoing management | Negotiation per post |
Ready to see what your
content could do?
30 minutes. No commitment. You’ll leave with a clear yes or no.