Management fee
25–30%Strategy, source library, briefs, clipper selection and management, quality control, fraud review, reporting and payouts.
A management fee for the work. A distribution budget that goes to clippers on verified views. You always know where every dollar went.
Strategy, source library, briefs, clipper selection and management, quality control, fraud review, reporting and payouts.
Funds the campaign on the official platform. Paid to clippers only for eligible, verified views, at an agreed CPM and within per-clip caps.
Prove clipping works for your content before you scale.
Bigger pools, more clippers, more markets.
For brands publishing long-form every week.
Planning estimate only, not a guarantee. Real CPM depends on content, niche, market and platform mix. Target CPM and caps are agreed in writing before launch.
| TOTAL BUDGET | FEE | CLIPPER POOL | EST. VIEWS AT $1.50 CPM |
|---|---|---|---|
| $5,000 | 30% | $3,500 | ~2.3M |
| $10,000 | 30% | $7,000 | ~4.7M |
| $25,000 | 25% | $18,750 | ~12.5M |
| $50,000 | 25% | $37,500 | ~25M |
Simple maths for planning, not a quote. Market CPMs for clipping campaigns commonly range from about $0.50 to $4 per 1,000 views depending on niche and platform. Campaign platform and payment-processing fees are itemised in your proposal.
No hidden add-ons. If it’s needed to run the campaign well, it’s in the fee.
Paid ads, filming new content, posting on your own brand accounts, and guaranteed virality. We can recommend partners for production.
The campaign budget is paid upfront, before launch. Clipper payouts come from the distribution pool, so you never pay for views that weren’t delivered. Unspent budget is rolled over or refunded as agreed in your contract.
Senior campaign oversight, a weekly strategy review and a clear close-out report. Case-study publication is always subject to written approval.
Scope a pilot ↗Introduce them. If they become a client, you earn 10–15% of our management fee on their first campaign.
$5,000 total for a pilot. Below that, the pool is too small to test several angles with enough clippers to learn anything.
So you can see exactly what goes to clippers and what pays for the work. Many agencies blend both into one CPM, and you can’t tell how much actually reaches distribution.
It depends on niche, platform and market. Clipping campaigns commonly run between roughly $0.50 and $4 per 1,000 verified views. We recommend a target on the strategy call and agree it in writing.
Unspent distribution budget rolls into your next campaign or is refunded, as set out in your contract. The management fee covers work already done.
Yes, on the always-on program: a monthly retainer plus a percentage of that month’s distribution spend.
USD or EUR. Tell us your preference on the call.
We’ll model your campaign together on a 30-minute call.